Social Is in Our DNA

I’ve talked before about social customers, sales cycles, and megaphones. This matters. But it’s also the (relatively) easy part for social brands to tackle—and for social businesses. What’s harder is understanding how to respond to the fact that, as customers,...

What You Need to Know about Twitter’s Interest Graph

Have you seen the AT&T ad where little kids posit numbers bigger than infinity? (The ad is  awesome, by the way.) These days, some social media platforms have their own versions of crazy numbers. A few examples: Facebook has 665 million daily active users. YouTube...

10 Social Tools to Help Your Business

We talk a lot about the “big 5” social media platforms (blogs, Twitter, Facebook, YouTube, and Flickr).  But the conversation universe is a much bigger place, and there are other platforms, channels, and tools that just might make sense for your business...