Data, Marketing/PR, networking, Professional Development, Social Media
Hubspot founder Brian Halligan kicked off What’s Next DC* with a terrific presentation on inbound marketing (aka, how to get found by your clients, customers, and prospects). In it, he identified six steps to viral growth and looked at the skill sets needed to market...
Communications Strategy, Professional Development
Jessica Hibbard, who’s organizing a February conference in Frederick, posed the following question on Twitter the other day: At a conference, how important is the keynote address? Do we have keynotes because they’re essential, or because we’ve always...