digital strategy, Marketing/PR
Your website shouldn’t be a maze. The last thing you want to do is make your visitors work. Prospects shouldn’t get buried 3 clicks in. Nor should they have to rely on a site search bar to find the information they want. Or have to call you because basic...
Customer Service, Technology, Workflow
British Airways has apparently never heard of Gerry McGovern. McGovern won my heart when I heard him describe what Google’s home page would look like if it were a typical corporate home page. (Think “Hi, I’m Sergey” and “Latest News:...