Threading the Branding Needle

Ah … the personal brand. Throw out a question on personal branding and you’re guaranteed to get a heated discussion between proponents and opponents. Which never makes sense to me, because we all have a personal brand. It’s called reputation. From a...

Barclays Black Card

Have you seen the ad for the new Visa Black Card? The spot aired at least twice during the Celtics-Lakers game on Christmas Day. It caught my attention because 1) I actually need a Visa card, and 2) after all the silver, gold, and platinum out there, a carbon graphite...