business strategy, Marketing/PR, sales
What’s up with the “2 for 1” sales trend these days? My thinking on pricing, rates, and value is pretty clear. And I don’t understand why some people think every deal is a bargain: “Buy 1, get 1 free” suggests the item is...
Business, Independent Thinking, search engine optimization, Social Media
Have you ever wondered why a growing number of small businesses are investing time and resources into starting and maintaining a blog? My latest column for CW Bulletin is out, and the topic is blogging for business value. While there is no magic formula for business...
