The State of Corporate Messaging

The State of Corporate Messaging

Business, Marketing/PR

We’ve talked before about invisible buyers, a term coined by my friend Tom Martin to describe the fact that people do a lot of online homework before they pick up a phone, email, or even send you a tweet. This means that if you don’t pique their interest...

Content Marketing Isn’t Rocket Science

Marketing/PR

There’s an entire industry around “content marketing,” but what is it anyway? In Epic Content Marketing, Joe Pulizzi sets out this formal definition: Content marketing is the marketing and business process for creating and distributing valuable and...

Cornerstones and Cobblestones

Business, business strategy

I learned about propinquity at the Solo PR Summit. Okay, to be fair, the concept isn’t new–but I would have been hard-pressed to define the word itself. Propinquity means nearness, but it’s really about the relationship between proximity and...

Libya, Liquor, and Comment Luv

Social Media

I had real-time conversations about Libya, liquor (and European trade shows), and CommentLuv the other day without leaving my desk or picking up a phone. Mickey Mouse and Gumby too. Maybe it was the randomness of the topics. Or the serendipity of the connections. Or...