Marketing/PR, Social Media
For a long time, I didn’t understand PR metrics. I’d listen to media relations folks talk about AVEs and put out reports touting impressions. And I couldn’t understand how all these numbers were relevant to achieving much of anything. Then I realized...
branding, business ethics, business models, business strategy
There was an interesting discussion on the SoloPR tweet chat last week about discounting services. Specifically: As a new SoloPR [pro], would you give a big discount to a client who offers to or does actively help you grow your business? If you read this blog...
