Social Media Archives - Steigman Communications

The Problem with Instagram Pods

Let’s talk about pods. Not peas nor people snatchers. But Instagram pods. Pods are formed when people create a small group to like and comment on each other’s photos. The idea is that by generating more post activity Instagram will rank your posts higher...

Facebook, LinkedIn, and Twitter Changes You Need to Know

Social Media

The “Big 3” social media platforms are making moves. Because I watch so you don’t have to, here is an update on recent Facebook, Twitter, and LinkedIn changes you need to know. Facebook made me cranky. Maybe you haven’t noticed it yet, but...

2017 Social Media Trends: Less Bling and More Basics

content strategy, Social Media

Let’s talk about 2017 social media trends. But first, some context. Buffer’s social media team tweeted out a terrific visual on product adoption. It took 50 years before the telephone had 50 million users, and 22 years before televisions boasted such...

Social Media Case Study: #NatsRide

Social Media

I sold my tickets to a must-win baseball playoff game because the regional transit authority in the capital city of the United States refused to keep the trains running to get fans home. The options, including leaving the game early or being stranded on the opposite...

Welcome to the Dark Side

Social Media, Technology

There are two seemingly diametrical trends taking place right now: dark social and live everywhere. This post looks at the first one. Dark sharing was a term coined to describe the shares we can’t track — e-mailing an article to a friend, texting a URL,...

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