5 Ways U.S. Soccer Is Scaling Social

Scaling social separates the autobots from the individuals. Automation is easy. Tools make it easy to automate tasks. We can set up schedulers for recurring meetings, cue up sales e-mails, preset blog post tweets, and so forth. I even have a weekly reminder to keep my...

Have You Ever Been Flamed?

A big reason businesses are afraid to adopt social media is fear of negativity. Bad reviews. Cranky customers. Critical comments. Negative experiences memorialized by Google, Bing, Yelp, and a host of other online platforms. Of course, these comments—the bad, the...

How Klout Measures Influence

I quietly reconnected my Klout profile a few weeks ago. Klout scores are popping up all over. More specifically, in Nimble–the social CRM software that I started using to help me better keep track of everyone and more-wisely manage my workflow. Silly little...

Social Is in Our DNA

I’ve talked before about social customers, sales cycles, and megaphones. This matters. But it’s also the (relatively) easy part for social brands to tackle—and for social businesses. What’s harder is understanding how to respond to the fact that, as customers,...