Welcome to the Dark Side

Social Media, Technology

There are two seemingly diametrical trends taking place right now: dark social and live everywhere. This post looks at the first one. Dark sharing was a term coined to describe the shares we can’t track — e-mailing an article to a friend, texting a URL,...

5 Future of Marketing Trends You Need to Know Now

Marketing/PR

How is marketing evolving, and what is the future of marketing? This is the question that was at the core of a presentation by Mitch Joel, a digital marketer who spends a lot of time looking at where the profession is going and how companies can position themselves to...

The Age of Snapchat

Social Media, Technology

I’ve been playing around with Snapchat. By “playing around,” I mean that I set up an account and started watching how various brands are creating content for the medium. I’m looking at stories. I’m exploring how live stories can offer fresh perspectives on a place or...