content strategy, search engine optimization
How do you search for information? I’ve been thinking a lot lately about search. I’ve been reading about search engines and filter bubbles (hint: Bing is better at filtering out alternative facts), I’ve played less with Google, and tested incognito...
Marketing/PR, Reviews, Social Media
“In many ways, just as Amazon has reinvented the book publishing space, YouTube has reinvented the video production and distribution space.” –Jason Miles, YouTube Marketing Power Twenty-fourteen is the year I finally add video into my content...
search engine optimization, Social Media
In the search engine optimization (SEO) world, there are “white hat” and “black hat” tactics. Google has spent the last couple of years tackling keyword stuffing, link baiting, and other such black-hat efforts—that’s what the Panda and Penguin search algorithm updates...
Business, networking, search engine optimization, Social Media, Workflow
If you’re read anything about Google+, the company’s latest foray into the social realm, then you’ve probably heard about Circles. Here’s my early take, which I shared via a LinkedIn answer on the topic the other day: From my initial view of Google+,...
Professional Development, search engine optimization
Is your Web site optimized, or do you mostly just have random people dropping by? I was on another very useful MarketingProfs Webinar yesterday, this time on the topic of SEO essentials. Janet Driscoll Miller of Search Mojo coupled a great primer on the topic with...
