Business, business strategy, sales
I was watching Shark Tank the other night when entrepreneur and inventor Eric Corti walked in pitching a balloon pump designed to take the air out of an open bottle of wine. He was looking for cash in return for a stake in his business. I’m no oenophile, but I know...
Business, Customer Service, sales, Social Business, Social Media
This should be obvious, right? [Insert BIG SIGH here.] There’s a lot of talk these days about “empowered consumers” and what this means for companies. It’s an issue for pricing and sales, and for what consumers want and expect...
business strategy, Marketing/PR, sales
What’s up with the “2 for 1” sales trend these days? My thinking on pricing, rates, and value is pretty clear. And I don’t understand why some people think every deal is a bargain: “Buy 1, get 1 free” suggests the item is...
Business, Professional Development, sales
I’ll be the first to admit that conversations about CRM, lead times, funnels, and sales systems make my eyes glaze over. Maybe it’s because I’m a small business. Or that I’m a fan of paper, pen, business cards, big red desk calendar. Or that...
