Marketing/PR, Reviews, sales
I love it when people understand that marketing is a core business function. I love it when they realize that before you can create a marketing plan you have to have a business plan. You have to know thyself and translate that into something that resonates with people...
branding, Business, Independent Thinking
Assessing value can be one of the toughest challenges facing any business. Bring small business folks together for a conversation, and the topics of rates and handling negotiations routinely come up. Pricing is often in the eye of the buyer—budget, need, demand, and...
branding, business ethics, business models, business strategy
There was an interesting discussion on the SoloPR tweet chat last week about discounting services. Specifically: As a new SoloPR [pro], would you give a big discount to a client who offers to or does actively help you grow your business? If you read this blog...
