PR and Marketing Are Finally Converging

PR and Marketing Are Finally Converging

Marketing/PR

The lines between PR and marketing are blurring. That’s one key takeaway from a recent report on the state of the communications profession.* The report, from the Annenberg School for Communication and Journalism at the University of Southern...

Who Controls The Conversation?

Business

There’s been an ongoing discussion in one of my private Facebook groups around who should speak for your organization. Public relations? Social media? Customer service? Someone else? The discussion isn’t about the formal reporting chain — identifying...

Counting vs. Measuring

Marketing/PR, Social Media

For a long time, I didn’t understand PR metrics. I’d listen to media relations folks talk about AVEs and put out reports touting impressions. And I couldn’t understand how all these numbers were relevant to achieving much of anything. Then I realized...