Personalization or Privacy: Which Comes First?

Personalization or Privacy: Which Comes First?

Business, Data

Consumers want personalization. It’s the 21st century equivalent of the place where everybody knows your name. It’s why we love Amazon. It’s why we use mobile wallets and let our browsers auto-save form data. It’s why Facebook is so insistent...

Is There a “Spiral of Silence” in Social Media?

Social Media

Pew Research found that people are less likely to talk about controversial topics online than in person. The latest Pew Research Internet Project poll revolved around the question of Edward Snowden’s revelations about NSA spying. It found, among other things,...

Whose Privacy?

Social Media

A colleague e-mailed me the other day to warn me: Perhaps you aren’t aware, or care, but when I was trying to change my privacy settings, I noticed something about you… Your [Gmail] contact listing showed all your tweet history. I went to...

Privacy, Identity, and Digital Fingerprints

branding, Social Media

Jeffrey Rosen has a terrific, thought-provoking article in last week’s New York Times Magazine about the end of privacy in our new digital era. In it, he writes: We are only beginning to understand the costs of an age in which so much of what we say, and of what...