Business, business strategy
The Twitterverse was all atwitter a few years ago over the idea that one consultant was charging a day rate of $22,000. I had no problem with it. I thought about this the other day following a conversation with a colleague about billing strategies and hourly rates,...
Business, business strategy
Pricing–products, services, consulting rates–can be challenging for many businesses. Price too high and you risk losing business you want to win. Discount too often or too much, and people think your product is cheap or you’re for sale. You need to...
business strategy, Customer Service
I went swimsuit shopping the other day. (Stick with me, I promise this post is not really about swimsuit shopping.) The first store specialized in utilitarian swimsuits, which on paper made sense as I was looking for something to actually swim in. But many of the...
Business, business strategy
Pricing is one of the trickiest elements in consulting. Whenever I talk to newly minted independents and small business owners, the biggest challenge they face is understanding how much to charge for different services. One colleague told me that the response she...
Business, Customer Service, sales, Social Business, Social Media
This should be obvious, right? [Insert BIG SIGH here.] There’s a lot of talk these days about “empowered consumers” and what this means for companies. It’s an issue for pricing and sales, and for what consumers want and expect...
