branding, Marketing/PR, Sports
When you think of the PGA Tour, what comes to mind? (Bear with me here–this post is not about sports.) Here’s my short list: Really ugly clothing Country clubs Boring men (see bullet 1) flying around in private planes What’s on yours? Here’s...
Data, Marketing/PR, networking, Professional Development, Social Media
Hubspot founder Brian Halligan kicked off What’s Next DC* with a terrific presentation on inbound marketing (aka, how to get found by your clients, customers, and prospects). In it, he identified six steps to viral growth and looked at the skill sets needed to market...
Customer Service, Marketing/PR
This Saturday marked the 10th anniversary of the Baltimore Running Festival. It’s a terrific event, and I’ve run either the half-marathon or the marathon relay in 6 of the last 10 years (and drove up to cheer the runners another year when I was sidelined...
Business, Customer Service
What’s one great way to generate good PR for your business? Empower your employees to make your customers/clients happy. A day after I wrote this post about how a company was chasing customers out the door, I had an awesome experience with empowerment done...
