The Value of Great Swag

branding

Ian Gertler and I were having a conversation about swag. Swag or schwag–it’s the cool stuff companies compete to put into Oscar gift bags. The pens, phone chargers, paperweights, and the like that show up in the average conference tote. Like this. As you...

4 Sources of Great Un-Stock Photos

Social Media

I had the pleasure of talking about trends in communications* at an IABC meeting last week. One of the 10 trends I highlighted is visual content. Visual content has exploded—and people who post visual content are being rewarded on various social platforms. Facebook...

Social Is in Our DNA

Social Business

I’ve talked before about social customers, sales cycles, and megaphones. This matters. But it’s also the (relatively) easy part for social brands to tackle—and for social businesses. What’s harder is understanding how to respond to the fact that, as customers,...

How to Use Hashtags

search engine optimization, Social Media

In the search engine optimization (SEO) world, there are “white hat” and “black hat” tactics. Google has spent the last couple of years tackling keyword stuffing, link baiting, and other such black-hat efforts—that’s what the Panda and Penguin search algorithm updates...