Social Business, Social Media
Does your business need a social media checkup? We’ve had this conversation before: You don’t want surprises and “gotcha!” moments. Instead, you want that first (in person and online) impression to be the right one. Whether you call it brand...
Customer Service, Marketing/PR, Professional Development, Social Media
I heard Linda Ireland speak last week about how to strengthen the customer experience on social media platforms. A key point she made during the MarketingProfs Webinar is that customers are demanding–to be heard, authenticity, speed, support, interaction,...
Data, Professional Development, Social Media
If Steve Rubel is right, there are some fascinating digital trends to plan for in 2011. During a recent MarketingProfs Webinar, Rubel highlighted 11 digital trends, including location-based services, thought leadership, and social media schizophrenia (e.g.,...
