Welcome to the Dark Side

Social Media, Technology

There are two seemingly diametrical trends taking place right now: dark social and live everywhere. This post looks at the first one. Dark sharing was a term coined to describe the shares we can’t track — e-mailing an article to a friend, texting a URL,...

It’s Time To Find Your Hero

Marketing/PR

Thor is my hero. Growing up, Thor was my favorite of the five “superheroes” featured in a rotating series of cartoons. I loved the big guy. The whole Norse god thing. The hammer, and the glamour. Okay, grown-up me has other heroes too. Men and women...

The Perfect Reason To Read this Blog Post

Business

Heard the phrase “reading is dead” lately? Yup. Me too. Now I recognize the irony of writing a blog post about whether you’re going to read … this blog post. But what’s my alternative? I was at a meeting the other day in which a couple of...

What is an “Influencer”?

networking, Social Media

Let’s clear something up: Influence is important. Badges, numbers, and algorithms are not. I deleted my Klout account because people’s perceptions of my value shouldn’t rise or fall depending on whether I’m talking to an “online rock...