search engine optimization, Social Media
In the search engine optimization (SEO) world, there are “white hat” and “black hat” tactics. Google has spent the last couple of years tackling keyword stuffing, link baiting, and other such black-hat efforts—that’s what the Panda and Penguin search algorithm updates...
Business, Marketing/PR, Reviews, Social Business
It’s always amazing to watch companies spend the bulk of their efforts trying to attract new customers. Great introductory offer! First month of service free! Balloons for the kids! Once they’ve made the sale, however, the love ends–and many of the...