branding, Business, location-based marketing
Something really interesting is happening in the business of basketball. Free agency started July 1. This is the period where billionaire owners woo star players. Millions of dollars in deals ensue. (This isn’t really a post about the NBA. So stay with me.) In...
location-based marketing, Marketing/PR, Mobile
Digital is changing the way we interact with the world. Here are a few facts about how my digital behavior has shifted in just the last 12 months: Reading the newspaper on my Kindle (goodbye print). Shifting magazine subscriptions to my tablet. Streaming music at the...
Data, location-based marketing, Mobile, Reviews, Social Media, Technology
At a conference recently, a speaker asked the audience for the most important factor in developing a data app. My response: Context. It was thus with great interest that I dove into Age of Context. Shel Israel and Robert Scoble‘s new book looks at the impact of...
Business, Social Business, Social Media, Workforce
The Wall Street Journal’s At Work blog has an interesting post on recruiters who use location-based apps to find prospects. The author points to a recruiter who drives around New York in a cab looking for Highlight users, and she asks: What’s your take on...
Data, location-based marketing, Professional Development
I really dislike the early iterations of location-based marketing. They’re interruptive rather than integrated. And gamification turns me off. (Seriously: being the mayor of your local coffee shop matters to you?) Then there’s the whole tweeting-about-it...
