The Problem with Instagram Pods

The Problem with Instagram Pods

Business, Social Media

Let’s talk about pods. Not peas nor people snatchers. But Instagram pods. Pods are formed when people create a small group to like and comment on each other’s photos. The idea is that by generating more post activity Instagram will rank your posts higher...

5 Future of Marketing Trends You Need to Know Now

Marketing/PR

How is marketing evolving, and what is the future of marketing? This is the question that was at the core of a presentation by Mitch Joel, a digital marketer who spends a lot of time looking at where the profession is going and how companies can position themselves to...

4 Sources of Great Un-Stock Photos

Social Media

I had the pleasure of talking about trends in communications* at an IABC meeting last week. One of the 10 trends I highlighted is visual content. Visual content has exploded—and people who post visual content are being rewarded on various social platforms. Facebook...

Your Connections are Currency

Marketing/PR, Social Media

“Your connections are currency,” said Randi Zuckerberg. Speaking at DemandSuccess, the author, entrepreneur, and former Facebook executive gave a terrific talk that touched on everything from hackathons to the maker movement. In talking about how connections are...