Don’t Be Random

I received a random phone call from a recent college graduate the other day inquiring whether my company was hiring. Although I don’t have any job openings, I tried to be helpful: Suggesting she look at the local IABC, PRSA, and AMA chapters–and gave her...

Do Writing Skills Matter?

One of the questions at last month’s IABC/Washington panel discussion on 2010 trends was on core competencies. What skills do communicators need to have today? Panelists cited several, including: the ability to identify influencers knowing how to tell a story...

Data, Mobile, and Other Trends to Watch

How has the communications landscape changed? And what do these shifts mean for businesses and the people charged with marketing, communications, and so forth? In advance of next Thursday’s IABC/Washington panel on 2010 trends in communications, I talked to...