Crayons and a New Year

I love crayons. I still have my big box of 64 Crayola colors. It was a way to be fun and creative before there was a digital palette of choices, HTML hex codes, and mood charts. I’ve talked before about how crayons represent fun and creativity–two things...

Why LinkedIn Is No Longer Optional

The other day I was looking for insights into a few people I was scheduled to meet. Do you know where I turned first? Not a company Web site. Not Facebook. Not Google Search. I started with LinkedIn. LinkedIn is no longer optional. It’s a must for any business...

3 Rules for Great Presentations

Anyone who has sat through a bad presentation knows what can go wrong. Maybe the speaker rambled on, or he spoke in a monotone. Maybe he read slide after slide. Or he punctuated every third word with an “er” an “um” or a “like.”...

7 Digital Trends to Watch in 2012

Integration, mobile, and consolidation were all topics under discussion at the January 12 IABC/Washington panel on trends in digital communications. Here are my top seven takeaways: 1. Silos will start to fall. According to Steve Radick of Booz Allen Hamilton’s...