content strategy, digital strategy, Marketing/PR
When Jonah Peretti was in graduate school in 2001, he tried to customize a pair of swosh sneakers with the word “sweatshop.” As you might imagine, Nike was not amused. They sent him several emails with different excuses, and then finally just said no. He...
Business, Customer Service, Marketing/PR
When I moved into my condo, it took me a couple of months to find a tile guy to replace my kitchen floor. The job was “too small,” one contractor flat out said to me. When I was writing articles for an insurance company, two brokers and one attorney (the...
Business, business strategy, Social Media
Check out the latest data on business blogging from Hubspot’s State of Inbound Marketing report: 65 percent of respondents say that they publish a company blog. Before you get too excited, two things to keep in mind: Adoption of blogging as a business tool only...
Data, Marketing/PR, networking, Professional Development, Social Media
Hubspot founder Brian Halligan kicked off What’s Next DC* with a terrific presentation on inbound marketing (aka, how to get found by your clients, customers, and prospects). In it, he identified six steps to viral growth and looked at the skill sets needed to market...
