Communications Strategy, Professional Development
Jessica Hibbard, who’s organizing a February conference in Frederick, posed the following question on Twitter the other day: At a conference, how important is the keynote address? Do we have keynotes because they’re essential, or because we’ve always...
Business, innovation, Marketing/PR, Social Media
You couldn’t have a GrowSmartBiz* conference in 2010 without talking about social media, innovation, and the role of buzz in your marketing arsenal. And the panel at last Friday’s conference didn’t disappoint, offering good insights and smart tips:...
Customer Service, Marketing/PR
“You need to deliver outstanding customer service or die,” said Barry Moltz at GrowSmartBiz.* His point: that new consumer attitudes in the wake of the economic downturn, coupled with changes in technology and “faux personalization” (think...
Business, Entrepreneurship
At Friday’s GrowSmartBiz* conference, SBA Deputy Administrator Marie Johns talked about her agency’s “3Cs” and highlighted new legislative help for small business owners. Talking about the 3Cs, Johns said that the Small Business Administration...
