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How Marketing Is Like Well-Structured Theatre in the Round

Entrepreneurship, Marketing/PR, Reviews

A few years ago, my local Shakespeare company started experimenting with theatre in the round. The stage and seating were reconfigured, and the first production launched with great fanfare. Then I spent three hours watching the actors from the side. The director had...

Second Look: Netflix, Social Media Side Trips, Mobile Trends

Business, business models, Data, innovation, Second Look, Social Media

A double-decker second look covers two weeks of top posts, surveys, and other news that I have read and/or tweeted about that you may not have seen. As the name implies, I think they deserve a second look: 1. Netflix, Innovation, and ROI: The second place team in the...

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