branding, Business, Customer Service, Marketing/PR
Is brand loyalty dead? One of the interesting findings in the IBM survey of CMOs ( here is is my take on the overall report) is that companies are unprepared to deal with “decreasing brand loyalty.” They’re asking the wrong question. Were travelers...
Data, Marketing/PR, Social Media, Technology
F. Scott Fitzgerald once wrote that “the rich are different from you and me.” (And Ernest Hemingway, unblinded by bling, is said to have replied, “Yes, they have more money.) Turns out, when it comes to marketing, money doesn’t seem to yield a...
