Gov 2.0, Mobile, Social Media
Integration, mobile, and consolidation were all topics under discussion at the January 12 IABC/Washington panel on trends in digital communications. Here are my top seven takeaways: 1. Silos will start to fall. According to Steve Radick of Booz Allen Hamilton’s...
branding, Business, Marketing/PR
I was just looking over a short report on business-to-business marketing put out by MarketingProfs and Forrester Research. According to What Works in B2B Marketing 2010, the top three challenges facing marketers are lead generation, increasing product/service...
