When to Schedule Social Media Posts

I’m not a fan of automation. Automats? Big fan. Automated processes? Of course (where they make business sense). But automated posts? Not so much. The problem with automation in social media channels is that you end up with people and brands who are not active...

Is There a “Spiral of Silence” in Social Media?

Pew Research found that people are less likely to talk about controversial topics online than in person. The latest Pew Research Internet Project poll revolved around the question of Edward Snowden’s revelations about NSA spying. It found, among other things,...

Is It Time for a Chief Digital Officer?

I took part in a Twitter discussion the other day around CMOs, CIOs, data, and how organizations should be run in a rapidly changing market (and marketing) environment. We can all agree the ground has shifted. We’re awash in data (BIG and small). New technologies have...