Data, Reviews, Social Business
It’s official: data scientists are cool. And Big Data is the hottest trend in business. But what is Big Data and why does it matter? A new book, Too Big to Ignore, seeks to demystify Big Data and make the case for why companies cannot afford to ignore the massive...
Business, Customer Service, Data, Technology
Do you like “Big Data”? McKinsey released an interesting report last year that does a good job of laying out the key ways data is being employed in a business environment. The report identifies five broad categories: Transparency Performance metrics...
Data, Marketing/PR, networking, Professional Development, Social Media
Hubspot founder Brian Halligan kicked off What’s Next DC* with a terrific presentation on inbound marketing (aka, how to get found by your clients, customers, and prospects). In it, he identified six steps to viral growth and looked at the skill sets needed to market...
