Why No One Cares About Your Customer Survey

The other day I overshot my friend’s stall and stopped to purchase water from another vendor lining Half Street near the entrance to Nationals Park. As I handed over a $5 bill and waited for change, he asked if I was going to give $1 tip to his “cashier” inside the...

What Customers Want

What customers want is to be recognized. Valued. Our pain points understood. We want the companies we do business with to choose us too. To see us. Me. You. The people behind the demographics and revenue streams. Customers rarely pick a brand “just because.” Far more...