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4 Lessons From the Shakespeare Theatre About Valuing Customers

branding, Business, Customer Service

I’ve talked before about how brand loyalty isn’t eroding (we’re just saving our loyalty for where we feel valued). Today I’m doing to share four lessons from an organization that just doesn’t get it: The Shakespeare Theatre. Lesson #1:...

6 Sales Questions Every Business Must Know

Business, Professional Development, sales

I’ll be the first to admit that conversations about CRM, lead times, funnels, and sales systems make my eyes glaze over. Maybe it’s because I’m a small business. Or that I’m a fan of paper, pen, business cards, big red desk calendar. Or that...

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