The State of Corporate Messaging

The State of Corporate Messaging

We’ve talked before about invisible buyers, a term coined by my friend Tom Martin to describe the fact that people do a lot of online homework before they pick up a phone, email, or even send you a tweet. This means that if you don’t pique their interest...

The Awesomeness Trap

No one sets out to create bad content. The doesn’t mean, however, that all your content is effective at achieving its specific goal. Maybe that’s selling a product, driving donations, encouraging new member sign-ups, educating people, or even the somewhat...

Facebook Instant Articles & Your Business

Facebook Instant Articles are here. The social media behemoth is opening up Instant Articles to all publishers. While the feature rolled out with a select group of large media companies (think Buzzfeed or The New York Times), it will be available to everyone starting...

It’s Time To Find Your Hero

Thor is my hero. Growing up, Thor was my favorite of the five “superheroes” featured in a rotating series of cartoons. I loved the big guy. The whole Norse god thing. The hammer, and the glamour. Okay, grown-up me has other heroes too. Men and women...