branding, digital strategy
Do you publish? If so, where? The folks at Atomic Reach asked me to be the guest on a Twitter chat about publishing platforms to grow your business. Because I had to pull together some ideas on the topic, I thought I’d share them with you here. That fact that...
content strategy, digital strategy, Marketing/PR
When Jonah Peretti was in graduate school in 2001, he tried to customize a pair of swosh sneakers with the word “sweatshop.” As you might imagine, Nike was not amused. They sent him several emails with different excuses, and then finally just said no. He...
