My Super Duper Superbowl 50 Postmortem

branding, Business

I don’t usually do event postmortems. If you’re in the U.S. market, then you know the Superbowl is one-half game, one-half ad event, and 100-percent hype. (Yes, I know the math doesn’t really add up, but that’s the point of hype isn’t...

Cultivating Your Brand Fans is a Mindset

branding, Social Media

What if your business had thousands of brand evangelists who live and die by every move you make? People who create fan pages, hold meetups, and forge friendships over you. People who will stand in line for hours for your latest product. People who will...

The Value of Great Swag

branding

Ian Gertler and I were having a conversation about swag. Swag or schwag–it’s the cool stuff companies compete to put into Oscar gift bags. The pens, phone chargers, paperweights, and the like that show up in the average conference tote. Like this. As you...