6 Website Elements Worth a Second Look

6 Website Elements Worth a Second Look

It’s a good idea to periodically review your website.  And it’s not just about content, but all your website elements. I was skimming some webinar materials the other day on websites and what works and what doesn’t. Some of the advice was pretty...
I Define Your Brand

I Define Your Brand

You can try to define your brand. You can create your corporate culture. Build a great product. Map your touchpoints. Hire wisely. Turn your customers into raving fans. And yet– I define your brand. Your employees, customers, members, patients, and everyone else...

Publishing Platforms & Your Business

Do you publish? If so, where? The folks at Atomic Reach asked me to be the guest on a Twitter chat about publishing platforms to grow your business. Because I had to pull together some ideas on the topic, I thought I’d share them with you here. That fact that...

Your Brand is Live

Sometimes I think the Borg have arrived. In case you’re not a Star Trek fan, the Borg are a race of cybernetic organisms with a hive mind and a nasty habit of saying “resistance is futile.” Then they assimilate you. Facebook is getting to feel a bit...