Kellogg, Kashi, and What Customers Want

Saying you’ve done nothing wrong when your customers are angry may not be the smartest response. Calling customers “confused”–really? My friend Zane Safrit pointed me to this story¬†about Kellogg’s Kashi brand. Apparently some of the soy...

5 Reasons I Love Twitter (And You Should Too)

Have you ever gone through Twitter withdrawal? I’ve been a bit quiet the last two weeks, and really didn’t mind being mostly offline. But solitude only lasts so long. So I officially re-energized today with what I termed my “social media catch-up...