The Secret to Giving Away Your Content

Marketing/PR

A colleague emailed me recently to ask: How do you capture your original content to ensure that it’s not “taken” by others without credit? The short answer: You can’t. You can lock down your content. You can be hyper-vigilant. You can choose...

When Blogging Takes a Back Seat

Business

The blog is back! Not that it really went anywhere. My Fourth of July holiday weekend started off great—and then I got sick. Not seriously-ill, in-the-hospital sick; just miserable enough to spend 10 days in bed and almost totally offline—and another two weeks...

How to Turn Browsers into Buyers

Marketing/PR, Reviews

In the age of The Google, you’re nowhere if you can’t be found. Especially by your prospects. As a result, pretty much every business has to be a publisher, and every company has to have something to say besides “BUY ME.” Content matters. In Content Rules,...

Why Social Media is Worth It

Independent Thinking, Social Media

  Whenever I talk about social media, I invariably get asked two questions: How do you find the time? [and] Is it worth it? I’ve been thinking about the question of time a lot since reading Marc Meyer’s Let’s Focus post earlier this month. He...