branding, Business, Independent Thinking
My latest IABC Independent Thinking business column is out, and the focus is on how we see ourselves and the shifting terminologies that we use to define ourselves and our businesses and the way we want our clients, customers and prospects to think of us. There were...
Business, Independent Thinking, search engine optimization, Social Media
Have you ever wondered why a growing number of small businesses are investing time and resources into starting and maintaining a blog? My latest column for CW Bulletin is out, and the topic is blogging for business value. While there is no magic formula for business...
