branding, Business, Marketing/PR
U.S. airlines, except for “Hallelujah” Southwest Airlines (congrats on the great ads), have so diluted their brands that the companies are becoming increasingly interchangeable. On my American Airlines flight to Dallas last week, the flight attendant went...
Business, Communications Strategy
See my letter to the editor in today’s Washington Post in response to a former pilot’s defense of the airline industry and absurd proposition that safety is “an aspect of airline customer service.” Is this really the airline...
