Social Media | Steigman Communications

The Problem with Instagram Pods

Let’s talk about pods. Not peas nor people snatchers. But Instagram pods. Pods are formed when people create a small group to like and comment on each other’s photos. The idea is that by generating more post activity Instagram will rank your posts higher...

Facebook, LinkedIn, and Twitter Changes You Need to Know

Social Media

The “Big 3” social media platforms are making moves. Because I watch so you don’t have to, here is an update on recent Facebook, Twitter, and LinkedIn changes you need to know. Facebook made me cranky. Maybe you haven’t noticed it yet, but...

2017 Social Media Trends: Less Bling and More Basics

content strategy, Social Media

Let’s talk about 2017 social media trends. But first, some context. Buffer’s social media team tweeted out a terrific visual on product adoption. It took 50 years before the telephone had 50 million users, and 22 years before televisions boasted such...

Social Media Productivity Hacks 6

Social Media, Workflow

I’m using the phrase “productivity hacks” because it sounds a lot sexier than saying “tools I found online to help me do my job a little better or a little easier.” And, yes, my best hacking days (such that they exist) are ahead of me. This edition is a little bit of...

Social Media Case Study: #NatsRide

Social Media

I sold my tickets to a must-win baseball playoff game because the regional transit authority in the capital city of the United States refused to keep the trains running to get fans home. The options, including leaving the game early or being stranded on the opposite...

Facebook Ad Profile Knows a Lot About You (Right and Wrong)

digital strategy, Marketing/PR, Social Media

Facebook believes I’m “very liberal” and like the UK’s Conservative Party. The social networking platform also believes I’m a technology early adopter with an African-American “ethnic affinity” who likes words and alarm...

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