Is Social Business Reaching a Tipping Point?

Social Business

Your business may be “social,” but is it a social business? Social business is all about moving beyond just using social media (listening, posting, chatting, and so forth). It’s about more effectively leveraging the social conversations to help...

Is It Time for a Chief Digital Officer?

Data, Social Business

I took part in a Twitter discussion the other day around CMOs, CIOs, data, and how organizations should be run in a rapidly changing market (and marketing) environment. We can all agree the ground has shifted. We’re awash in data (BIG and small). New technologies have...

How Klout Measures Influence

Social Business, Social Media

I quietly reconnected my Klout profile a few weeks ago. Klout scores are popping up all over. More specifically, in Nimble–the social CRM software that I started using to help me better keep track of everyone and more-wisely manage my workflow. Silly little...

Social Is in Our DNA

Social Business

I’ve talked before about social customers, sales cycles, and megaphones. This matters. But it’s also the (relatively) easy part for social brands to tackle—and for social businesses. What’s harder is understanding how to respond to the fact that, as customers,...