content strategy, search engine optimization
How do you search for information? I’ve been thinking a lot lately about search. I’ve been reading about search engines and filter bubbles (hint: Bing is better at filtering out alternative facts), I’ve played less with Google, and tested incognito...
Business, digital strategy, search engine optimization, Technology
Mary Meeker’s 2017 Internet Trends report is out, and it packs a punch. In addition to providing an overview, the slides cover eight key topics: online advertising interactive games (including product innovation & modern learning) media (distributed...
search engine optimization
My mouse was driving me crazy. I changed the battery, cleaned the bottom, and even tested multiple mouse pads — and it was still sluggish with periods of just not working at all. So I wised up, went online, and purchased a new mouse from Amazon. Amazon makes it...
search engine optimization, Social Media
In the search engine optimization (SEO) world, there are “white hat” and “black hat” tactics. Google has spent the last couple of years tackling keyword stuffing, link baiting, and other such black-hat efforts—that’s what the Panda and Penguin search algorithm updates...
Business, networking, search engine optimization, Social Media, Workflow
If you’re read anything about Google+, the company’s latest foray into the social realm, then you’ve probably heard about Circles. Here’s my early take, which I shared via a LinkedIn answer on the topic the other day: From my initial view of Google+,...
Mobile, search engine optimization, Social Media
Is mobile search different? Neicole Crepeau pointed me to some interesting statistics about how people search when they’re using their mobile phones. One statistic, in particular jumped out at me: 40 percent of smartphone users say that they’re more [influenced]...
