Marketing/PR, Reviews, sales
I love it when people understand that marketing is a core business function. I love it when they realize that before you can create a marketing plan you have to have a business plan. You have to know thyself and translate that into something that resonates with people...
Business, Marketing/PR, sales
Chances are you wouldn’t walk into a showroom and buy a car without doing some research first. Or pick out a TV, order a kitchen appliance, or purchase a shiny new laptop without reading reviews, asking friends for advice, and otherwise becoming an informed...
Business, sales, Workforce
Did you know that the average person spends 40 percent of his or her job on sales? That works out to 24 minutes per hour. In a fascinating conversation with Jonathan Fields, Daniel Pink said that “the technology that was supposed to obliterate sales has turned...
Business, business strategy, sales
I was watching Shark Tank the other night when entrepreneur and inventor Eric Corti walked in pitching a balloon pump designed to take the air out of an open bottle of wine. He was looking for cash in return for a stake in his business. I’m no oenophile, but I know...
Business, Customer Service, sales, Social Business, Social Media
This should be obvious, right? [Insert BIG SIGH here.] There’s a lot of talk these days about “empowered consumers” and what this means for companies. It’s an issue for pricing and sales, and for what consumers want and expect...
