Reviews | Steigman Communications

Using Data Visualization to Make Real-Time, Relevant Business Choices

We’re awash in data, but can we tap it wisely? Author Phil Simon wants to help. Simon understands data. His last book focused on demystifying Big Data; his new book focuses on how savvy companies are using data visualization tools to “understand [data], interpret it,...

What Socrates, a Better Foot, and the DNA of Music Have in Common

Independent Thinking, Reviews

Socrates would have been a great mentor. (No, I haven’t pivoted this blog from business to philosophy, so bear with me.) Want to propel your business forward? Then you can’t beat the Socratic method. Wikipedia defines it as “a form of inquiry and discussion between...

Judging the Best in Social Media: The 2014 Small Business Book Awards

Business, Reviews

The game is afoot! (Hey, how often do you find a reason to quote Sherlock Holmes?) I’m excited to announce that I have been selected as a judge for the 2014 Small Business Book Awards. Now in their sixth year, the awards recognize the best books from the previous...

Instagram, Photos, and the Power of Visual Marketing

Marketing/PR, Reviews, Social Media

Are you using Instagram? I don’t understand the hype around Instagram. I didn’t use it initially because of the Apple app exclusivity (I’m an Android girl). By the time there was an Android Instagram app I was happily sharing photos directly to Twitter, Facebook, and...

24 Business Reasons to Use YouTube

Marketing/PR, Reviews, Social Media

“In many ways, just as Amazon has reinvented the book publishing space, YouTube has reinvented the video production and distribution space.” –Jason Miles, YouTube Marketing Power Twenty-fourteen is the year I finally add video into my content...

Pricing for Profit, Rock Stars, Big Data, and Epic Content

Reviews

Are you pricing for profit? If you have trouble setting the right prices for your products or services, Peter Hill can help. Hill has written Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business. In it, he argues that “most businesses are...

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