Business, Professional Development, sales
I’ll be the first to admit that conversations about CRM, lead times, funnels, and sales systems make my eyes glaze over. Maybe it’s because I’m a small business. Or that I’m a fan of paper, pen, business cards, big red desk calendar. Or that...
Data, location-based marketing, Professional Development
I really dislike the early iterations of location-based marketing. They’re interruptive rather than integrated. And gamification turns me off. (Seriously: being the mayor of your local coffee shop matters to you?) Then there’s the whole tweeting-about-it...
Customer Service, Marketing/PR, Professional Development, Social Media
I heard Linda Ireland speak last week about how to strengthen the customer experience on social media platforms. A key point she made during the MarketingProfs Webinar is that customers are demanding–to be heard, authenticity, speed, support, interaction,...
Professional Development, Reviews
Mention PowerPoint, and just about everyone will tell you they hate it. But why do we blame the tool for the fact that presenters abuse it (a lot)? In Speaking PowerPoint: The New Language of Business, Bruce Gabrielle makes a compelling case for Microsoft’s...
Data, Professional Development, Social Media
If Steve Rubel is right, there are some fascinating digital trends to plan for in 2011. During a recent MarketingProfs Webinar, Rubel highlighted 11 digital trends, including location-based services, thought leadership, and social media schizophrenia (e.g.,...
Data, Marketing/PR, networking, Professional Development, Social Media
Hubspot founder Brian Halligan kicked off What’s Next DC* with a terrific presentation on inbound marketing (aka, how to get found by your clients, customers, and prospects). In it, he identified six steps to viral growth and looked at the skill sets needed to market...
