Mobile Archives - Steigman Communications

Text Messaging is Becoming a Business Imperative

Are you using text messaging in your business? SMS is rapidly becoming a business imperative. Not an optional customer channel. Not a “nice to have but we’ll deal with it later.” If you’re not giving your customers a way to engage with you via...

4 Reasons + 8 Ways to Use Text Messaging

Mobile

Call it text messaging. Or call it SMS. Or just send a text, maybe without using periods. Actually, you want to send a text. A friend of mine just redesigned his company’s mobile app to embed text communications. He figured out what a lot of businesses have been...

Mobile is the New Tech Ecosystem

Mobile

About 20 percent of my Web site traffic comes from mobile. The number — and that it isn’t higher — isn’t really surprising. Mobile may be the new tech ecosystem, but much of my traffic comes from business people, most of whom still spend a lot...

What’s Next for Design Thinking?

innovation, Mobile, Technology

It’s no secret that I’m fascinated by design thinking. We’re increasingly connected to, by, and with “things.” So how we interact with objects and devices – and that we can interact with them — becomes less a question of convenience and more a universal...

Mobile Apps Are Taking Over the World

Mobile, Workflow

It’s a mobile apps world. Twitter. Spotify. Slack. Pick your apps. The Google Play Store has 1.6 million apps to choose from. Recent research from Flurry Insights reveals that 90 percent of U.S. mobile Internet time is spent in apps. Some of this is the fact...

7 Key Takeaways from Meeker’s 2015 Internet Trends Report

Business, Data, Health care, Marketing/PR, Mobile, Social Media, Technology, Workflow, Workforce

Mary Meeker’s 2015 Internet Trends Report is out. Meeker, a partner at Kleiner Perkins (yes, that Kleiner Perkins), annually drops a large deck of trends and statistics for us to ponder. This year’s report is arranged into six main sections covering...

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