The Awesomeness Trap

No one sets out to create bad content. The doesn’t mean, however, that all your content is effective at achieving its specific goal. Maybe that’s selling a product, driving donations, encouraging new member sign-ups, educating people, or even the somewhat...

5 Future of Marketing Trends You Need to Know Now

How is marketing evolving, and what is the future of marketing? This is the question that was at the core of a presentation by Mitch Joel, a digital marketer who spends a lot of time looking at where the profession is going and how companies can position themselves to...

It’s Time To Find Your Hero

Thor is my hero. Growing up, Thor was my favorite of the five “superheroes” featured in a rotating series of cartoons. I loved the big guy. The whole Norse god thing. The hammer, and the glamour. Okay, grown-up me has other heroes too. Men and women...

The Achilles Heel of Marketing

We talk a lot about content marketing. Of course, the “quality” of said content also matters. And quality is sometimes hard to quantify. (There is an “I’ll-know-it-when-I-see-it” element to quality.) There’s another element we...