content strategy, Marketing/PR
No one sets out to create bad content. The doesn’t mean, however, that all your content is effective at achieving its specific goal. Maybe that’s selling a product, driving donations, encouraging new member sign-ups, educating people, or even the somewhat...
Customer Service, Marketing/PR
A new report says that the future of retail is increasingly frictionless and personalized. Future of Retail 2016, by research firm PSFK Labs, identifies 10 factors that companies will want to put in place to build brand loyalty, engage with customers, and generate...
content strategy, digital strategy, Marketing/PR
When Jonah Peretti was in graduate school in 2001, he tried to customize a pair of swosh sneakers with the word “sweatshop.” As you might imagine, Nike was not amused. They sent him several emails with different excuses, and then finally just said no. He...
Business, Marketing/PR, Social Media
We talk a lot about content marketing. Of course, the “quality” of said content also matters. And quality is sometimes hard to quantify. (There is an “I’ll-know-it-when-I-see-it” element to quality.) There’s another element we...
